Hassle-Free Programmatic Advertising Services
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Want paid ad results without the hassle of manually monitoring and optimizing your ads? Programmatic advertising services from SkyFall can help — and they pack a serious punch, boosting ad viewability rates by as much as 70%. Keep reading to learn more!
Explore Programmatic Advertising Service Plans
Skyfall Programmatic Ad Services
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If you’re looking for a hassle-free online ad management solution, programmatic advertising services from Skyfall can help. Our world-class programmatic ad services start at $600/month and streamline the online ad process to earn you more leads and conversions for less money.
If you like the sound of that, just keep reading to learn how our programmatic ad services work, view our plans and pricing, and contact us today to get started! Are you ready to start increasing sales and revenue with programmatic advertising? Contact us online to chat with an experienced strategist from our advertising team about increasing your yearly revenue with programmatic advertising!
Pricing: Programmatic Advertising Services
At Skyfall, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget. Here’s a breakdown of our programmatic ad service plans and pricing:
Our programmatic advertising services include:
The development and strategy of advertising campaigns are tailored to the unique needs of each business at Skyfall. Our team of online ad experts collaborates with clients to create a custom advertising strategy that aligns with their objectives and budget.
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To connect businesses with their ideal audience, our ad services offer a range of targeting options, such as demographics, geo-location, age, gender, interests, education level, related website interests, behavior, mobile device and carrier, and more. For B2B targeting, our Market Leader and Trailblazer plans include options such as position/title, industry, company, company size, and company location. By utilizing advanced targeting techniques, clients can avoid wasting money on advertising to individuals who are not interested in their products and services. Furthermore, personalized ad experiences lead to more effective lead generation.
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Our ad creative services focus on creating visually appealing ads that are designed to engage and convert target audiences. Our designers offer various ad sizes and formats to appeal to the unique preferences of each audience.
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Skyfall integrates Google Analytics into programmatic ads to monitor performance and optimize results for clients. Our Market Leader and Trailblazer plans also offer remarketing strategies to help clients re-engage and convert more customers.
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At Skyfall, clients receive access to a team of paid ad experts who are dedicated to driving the best possible results for their business. Account managers are paired with clients, and all plans include up to two personal consultations per month.
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We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Clients requiring these additional services can contact us for a custom quote. For a complete overview of our programmatic advertising plans and pricing, please click here.
What is programmatic advertising?
The process of programmatic advertising involves the use of real-time bidding and artificial intelligence (AI) to automate the ad buying process, with the goal of connecting businesses with qualified leads, conversions, and revenue. The emphasis is on buying an ad audience rather than an ad placement. This approach may seem complex, but the entire process happens rapidly, enabling you to save both time and money.
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To automate the ad buying process, programmatic ad technology employs various tools such as demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs). DSPs allow you to buy ad space via an ad exchange, while SSPs permit publishers to offer and manage ad space to interested buyers. DMPs enable organizations to collect user data for digital marketing and programmatic advertising.
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The programmatic ad process involves several steps. A user visits a website involved with programmatic advertising, and the automated ad process is triggered. The site publisher automatically sends ad space dimensions to an SSP, which analyzes the user's cookies to obtain information on demographics, interests, and other relevant data to deliver a suitable ad. The DSP reviews the information collected by the SSP and assigns the user a value, which determines the worth of the user's ad impression. Using real-time bidding, the DSP then submits a bid to the SSP, who reviews all bids and selects a winner. It's important to note that the exact cost of the auction varies, but you'll never surpass your maximum bid. Finally, the SSP delivers the ad to the user in a matter of milliseconds.
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While the programmatic advertising process may appear complicated, it is entirely automated and happens quickly, without any visible interruption to the site visitor. If you're unsure about programmatic advertising, Skyfall is available to guide you through every stage of the process.
How do Skyfall programmatic advertising services work?
After gaining a solid understanding of the fundamentals of programmatic advertising, you might be curious about the inner workings of our programmatic ad services.
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To give you a brief overview, here's how the process operates:
Firstly, your business aims to enhance product or service sales. Next, you enlist the services of Skyfall - a leading provider of programmatic ad services. We establish tailored programmatic ads that utilize real-time data to target potential customers based on factors such as demographics, geography, interests, behavior, time of day, devices used, and other relevant criteria. Through automated bidding, programmatic ads secure digital ad inventory in the online spaces where your target audience frequents. Your potential customers receive personalized ads tailored to their requirements and habits. You can relax as higher conversions, sales, and revenue come your way. By selecting Skyfall as your programmatic ad partner, you'll enjoy the benefits of a simplified ad process, enabling you to concentrate on your core business operations.
Where will my programmatic ads be placed?
Thank you for your question. Our programmatic advertising services provide a range of top ad platforms for your brand, such as Google Display Network 360, Video Display 360, Dataxu, StackAdapt, Adswizz, Zeta, Shopify, Pandora, Amazon Display, and Digital TV (including Hulu). We also integrate Peer39's contextual brand safety technology into our services, ensuring that your ads are effectively driving relevant traffic to your website. By using this advanced technology, we can prevent inefficient ad spending and minimize wasted inventory, helping you to increase leads and conversions from your programmatic ad campaigns.
Benefits of programmatic ad services.
Are you still uncertain whether programmatic advertising is the right fit for your business? Here are three key benefits that may convince you otherwise:
1. Enhanced ad control to target qualified leads
While traditional pay-per-click (PPC) ads offer some targeting options, programmatic ads take it a step further by providing you with greater control over your ads and target audience.
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Programmatic advertising allows you to connect with a specific audience, which means you can reach the right people with the right ad at the right time. These highly targeted ads can be based on demographics, time of day, sites visited, and more, maximizing the potential of your ads.
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2. Increased precision saves money and drives growth
Programmatic advertising offers a true win-win scenario: you save money by avoiding advertising to the wrong audience, and your leads receive ads that cater to their unique needs and interests.
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The extra precision afforded by programmatic advertising can help you save money and drive business growth.
3. Streamlined ad buying saves time
Programmatic advertising uses automated, real-time bidding, which saves you time and helps you achieve better results.
When you partner with Skyfall, you can rest easy knowing that we continuously monitor your ad campaigns and identify solutions to improve your ads, resulting in increased conversions and revenue.
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With programmatic ad services, manual bidding becomes a thing of the past, and you can enjoy hassle-free results while staying within your ad budget.
Programmatic ads vs. traditional pay-per-click (PPC) advertising
Are you curious about the differences between programmatic ads and traditional paid advertising? It's important to note that while programmatic advertising falls under the umbrella of pay-per-click (PPC) advertising, it places a greater emphasis on purchasing a specific audience rather than a particular ad space.
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Here are a few significant contrasts between programmatic and traditional paid media buying:
Bidding: Traditional search ads rely solely on a bidding model, whereas programmatic ads utilize real-time bidding and offer the ability to set a floor price with certain partners. Furthermore, programmatic ads allow you to work with a fixed cost per thousand (CPM) for direct deals.
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Ad setup and implementation: Traditional search advertising campaigns necessitate a great deal of attention to detail in order to achieve maximum impact with minimal investment. Failure to accurately input and monitor bids can result in substantial amounts of wasted ad spend.
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While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and produce the best possible outcomes.
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Key metrics: In traditional PPC campaigns, click-through rate (CTR) is often the primary focus, as it is directly linked to quality score and ultimately ad cost. A higher CTR typically corresponds to a lower cost per click.
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On the other hand, programmatic ads prioritize viewability, or the percentage of individuals who actually viewed your ads. A high CTR in programmatic advertising may indicate fraudulent traffic.
FAQs about programmatic advertising services
Discover more about incorporating programmatic advertising services into your business strategy with these frequently asked questions:
1. What do programmatic advertising services involve?
Programmatic advertising services refer to a form of digital advertising that involves the creation, management, and monitoring of programmatic ad campaigns. These services enable businesses to display ads that are specifically targeted towards audiences based on factors such as their demographic information and location.
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2. How are the costs of programmatic advertising services determined?
The costs associated with programmatic advertising services are influenced by several factors, including your monthly ad budget, the programmatic advertising agency you work with, and your industry. Typically, businesses invest anywhere between $1250 and $10,000 per month in online advertising strategies such as programmatic advertising.