Nine additional benefits of addressable geofencing services include:

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1. Enhance your geofencing ad precision

Digital ad campaigns that lack precision targeting often result in failure.

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Targeting has become a crucial aspect of digital advertising, offering various options such as age, location, interests, and more. Your business can now create highly targeted ads that specifically target the audience you want to reach.

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Skyfall offers addressable geofencing advertising services that can enhance the targeting of online ads.

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2.Tailor your geofencing campaign to your specific needs

Each advertising campaign has a unique objective.

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Your campaigns may aim to drive seasonal shoppers to your retail store or year-round quote requests as part of your HVAC advertising strategy. In some cases, you may have different audiences, especially if your business caters to both B2B and B2C users.

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Therefore, a scalable addressable geofencing solution is crucial.

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Without a scalable solution, your team may have to switch between providers and applications, which can be a hassle. Fortunately, with Skyfall, this is not an issue. Our addressable geofencing software can target up to a million addresses per campaign.

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3. Attributing foot traffic, sales, and leads to your geofencing ads

In online marketing, especially geofencing advertising, it's crucial to credit different channels.

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For instance, if your SEO strategy or social media ad campaign generates a phone call for your business, you want to know about it. The same applies to your addressable geofencing efforts.

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If your ads lead to a store visit, sale, or call, you want to know as it helps you measure the effectiveness of that strategy.

Our addressable geofencing services enable your team to track and credit the following to your campaigns:

• Web forms, such as a quote request form

• Ecommerce-related actions, such as a purchase

• Foot traffic, such as a store visit

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This tracking is invaluable to your business. You can monitor your campaign's performance accurately and demonstrate the value of your addressable geofencing services to company decision-makers. With attribution from our geofencing software, advertising becomes less of a guessing game.

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4. Boost the effectiveness of other advertising campaigns

Depending on your business, you may be using other forms of advertising and marketing.

 

For instance, you might be targeting specific addresses with direct mail or advertising to particular regions with traditional pay-per-click (PPC) advertising. In any case, using addressable geofencing advertising can complement your existing advertising strategies.

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This advantage of addressable geofencing is immensely valuable. Businesses that follow an omnichannel approach to advertising and marketing retain almost 90% of their customers, whereas those that don't use omnichannel strategies have a client retention rate of less than 35%.

 

By adopting a multi-channel approach to advertising and marketing, you can reinforce your message (and unique offer) via various platforms. Additionally, you can increase brand awareness and attain the ultimate objective of your advertising strategy: sales.

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5. Utilize cross-device targeting

 

Cross-device targeting is a useful tool in online advertising, including addressable geofencing, although only 31% of transactions arise from cross-device interactions (when a user jumps between several devices before converting, such as from their phone to their computer).

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It's also critical for businesses that operate both online and offline. According to a Google study, more than 80% of consumers conduct research and make purchases through both channels. For example, someone may discover your product online and buy it at your store later, or vice versa.

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Using cross-device targeting offers additional opportunities for your company to reach your audience and present your offer. It also enables you to take advantage of competitors who may ignore cross-device targeting and concentrate all their efforts on a single channel or device.

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Our addressable geofencing services enable your business to benefit from cross-device targeting quickly. You can target mobile, tablet, and desktop devices, allowing you to reach users at various stages of the buying funnel, from awareness to purchase.

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6. Amplify your advertising personalization

Personalization is crucial not just for shoppers but also for business buyers.

 

For instance, around 91% of consumers are more likely to shop with businesses that offer personalized marketing experiences.

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Amazon is a prime example of a company that provides a personalized experience by recommending products. Tailoring your marketing and advertising efforts can have a significant impact on your bottom line. Recent studies indicate that personalization can reduce acquisition costs by up to 50% and increase revenue by 5 to 15%.

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With geofencing solutions like our addressable geofencing services, your business (and dedicated Skyfall account manager) can create a targeted and personalized campaign that appeals to your audience's needs. This strategy helps you maximize the benefits of geofencing.

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For example, let's consider the fictional company Green Thumb Landscaping. They offer residential landscaping services and want to attract new customers from a new housing development. Using addressable geofencing, they can identify which houses were sold and create personalized ads for those new homeowners.

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These homeowners may be interested in planting grass for their lawn but don't have the time, or they may need assistance designing a garden for their backyard. Green Thumb Landscaping can incorporate these different scenarios into its geofencing ads.

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7. Utilize Offline Data for Addressable Geofencing Advertising

One major advantage of our geofencing solutions is the ability to import offline data into our software.

 

If your company uses CRM software or other databases, this data can be shared with our platform to enhance your addressable geofencing advertising campaigns.

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Examples of databases that can be used include lease renewal data for vehicles, cable or internet household status data, mortgage loan data, and direct mail listings. However, it is crucial that your company has an extensive database. For addressable geofencing, we recommend at least 5000 to 20,000 addresses, although we can help target more if needed.

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8. Gain ZIP+4 Level Reporting

Granular Campaign Insights Reporting is essential for both online and offline advertising campaigns.

 

Our geofencing software includes ZIP+4 level reporting, which provides granular campaign data based on the last four digits of a ZIP code. This reporting includes vital details such as the surrounding streets and area.

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This level of reporting enables your team and our dedicated account manager to determine the effectiveness of your strategy and the potential value of specific locations. By analyzing the data, you can make informed decisions and direct your ad spend towards more lucrative locations.

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9. Stay Up-to-Date with Daily Audience Updates

Audiences change frequently, and it's essential to adapt to these changes.

 

Our addressable geofencing services provide daily audience updates to our clients. This daily update helps your dedicated account manager make informed decisions promptly, should there be a significant shift in your audience.

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By staying up-to-date with daily audience updates, your business can also uncover trends. For example, you may notice that audiences tend to visit your store within a week or that they follow a specific path from your website to contacting your business. This data can provide your team with valuable insight into your customer base.