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Your Seller’s Guide to Ecommerce Social Media Advertising!

Were you aware that an astounding 74% of individuals utilize social media as a means to make buying decisions? This implies that your ecommerce store's social media advertising has the potential to significantly affect your sales and revenue. Continue reading to discover how Skyfall's ecommerce social advertising services, provided as a Meta Business Partner, can enhance the growth of your ecommerce store.

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What is social media advertising for ecommerce — and is it worth it?

Ecommerce businesses can utilize social media platforms such as Facebook, Twitter, Instagram, LinkedIn, YouTube, and others for paid advertising.

 

By investing in paid social advertising, businesses can enhance their social media reach beyond their organic strategy. With algorithm updates on platforms like Facebook, it has become increasingly challenging to engage with customers organically through social feeds. Therefore, it is crucial, particularly for ecommerce stores seeking to boost their online sales, to contemplate social media advertising as a viable option.

Skyfall Ecommerce Social Media Advertising Services

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Social media advertising services for every business

Skyfall offers custom social ad plans for ecommerce stores, enterprises, and direct to consumer (D2C) brands.

Ecommerce Social Media Advertising

Boost your ecommerce store's online sales by leveraging social media ads to drive traffic!

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Enterprise Social Media Advertising

Boost your enterprise sales to new heights using social ads (for advertising budgets exceeding $10,000 per month)!

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D2C Social Media Advertising

Entice, captivate, and convert potential customers with tailored advertisements on social media platforms that are specific to your business!

How to use social media advertising for ecommerce

There’s a lot that goes into creating winning social media ads, but we boiled it down to a few main points.

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To get started advertising your ecommerce business on social media, you’ll want to:

1. Establish your campaign goals

Are you looking to enhance the recognition of your brand? Do you want to drive more traffic to your website? Would you like to increase your sales revenue?

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Defining well-defined objectives for your social media advertising campaigns can maximize your desired outcomes.

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If you're uncertain about how to establish effective social media goals, the specialists at Skyfall are here to assist you!

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2. Choose your social platforms

Afterwards, it is important to identify the social media platforms that will be utilized for advertising purposes. The selection of platforms will depend on the target audience and objectives, and may involve advertising on a single or multiple platforms.

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3. Develop your ad text and creative

When it comes to social media advertising, it's important to take your ad design into account. The goal is to create ads that catch users' attention and entice them to click, regardless of whether they are image, video, or text-based.

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But not everyone is a design expert, and that's okay. If you need assistance with creating engaging and effective ads that align with your business objectives, Skyfall is here to help. Our team can assist you in designing creative ads that drive engagement and support your business goals.

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4. Create custom landing pages

Afterwards, it's important to create personalized landing pages that visitors arrive at after clicking your ads.

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It's crucial that your landing page corresponds with your ad copy. For instance, if you're promoting the sale of car parts, it's recommended to direct the ad to a landing page that showcases your car part inventory.

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Your landing pages should feature a distinct call to action (CTA), ensuring that visitors are aware of what to do next.

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For additional guidance on effective landing page design, take a look at our recommended best practices.

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5. Set up ad targeting

Successful ecommerce social media ads use custom targeting to reach the most qualified audience.

Depending on your campaign and goals, you may choose to target social media users based on:

  1. Custom audiences or existing customer lists

  2. Keyword, interest, and user intent

  3. School, profession, and workplace

  4. Company size, industry, and job title

  5. Device

  6. Demographics

  7. And more

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Skyfall can help you identify and set up ad targeting options that will produce the best results for your business.

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6. Launch your ads and monitor results

After all the preparation, the moment has come to release your advertisements! However, it's crucial to keep in mind that you must consistently observe and analyze the outcomes of your campaigns. Doing so will enable you to implement data-driven adjustments that can enhance your campaigns' outcomes by increasing visibility, generating leads, and driving conversions.

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At Skyfall, we provide our clients with regular social reports and optimization suggestions every month. In addition, our clients can use our proprietary MarketingCloudSM software to monitor the return on investment (ROI) of their social media campaigns, making it more convenient than ever to assess social media's effect on their bottom line.

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7. Partner with an ecommerce advertising agency

In case you find the aforementioned steps to be challenging, we suggest considering collaboration with ecommerce advertising professionals, such as the team at Skyfall.

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A proficient agency specialized in ecommerce social media advertising can guide you through each stage of the process to develop effective ads that yield positive outcomes for your enterprise.

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If you're interested in discovering more about how partnering with Skyfall can benefit your business, please don't hesitate to get in touch with us today. Our strategist would be delighted to speak with you!

Where should I advertise? Top 7 social media platforms for ecommerce

Ecommerce social media advertising services from Skyfall include ads on top platforms, like:

  1. Facebook

  2. Twitter

  3. Instagram

  4. LinkedIn

  5. YouTube

  6. Pinterest

  7. Snapchat

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No matter the platform you use, social advertising services from Skyfall can help achieve your unique business goals.

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Keep reading to learn more about what our social advertising plans for ecommerce include.

What do ecommerce social media advertising services include?

We’ve designed our ecommerce social media advertising services especially for small and midsized online store owners.

That’s why our services include:

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Social media ad management

If you choose to team up with Skyfall for social media advertising in the ecommerce industry, you'll be provided with a devoted account manager who will assist you throughout the process. Moreover, you'll receive assistance from knowledgeable social media experts who specialize in each platform.

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As a Skyfall client, you'll also have the advantage of utilizing our exclusive ROI tracking software, MarketingCloudSM, which is supported by IBM Watson. This software enables you to make informed decisions and take your campaigns to new levels with its advanced reporting and analysis.

 

By working alongside a dedicated account manager and utilizing our sophisticated reporting tools, you'll have the ability to make data-driven choices that will help propel your ecommerce social media advertising to success.

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Social ad account audit

To initiate our collaboration, we will commence by examining your social advertising account through an audit.

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Our proficient team will evaluate your present social media approach, along with the advertisements of your competitors, to enable us to strategically position your ads for optimal outcomes.

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Social media advertising strategy and consultation

Upon reviewing your current social advertising account, we will suggest adjustments to your campaign structure and the appropriate number of campaigns to assist you in achieving your desired outcomes.

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Our team will assist you in determining the most suitable audience targeting and budget options for your ecommerce business.

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With our social media strategists' 25 years of experience, we possess the knowledge and expertise necessary to produce results for ecommerce businesses. However, don't simply take our word for it; listen to the feedback from 1020 satisfied clients.

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Social advertising creative development

Next, we’ll help you develop stunning ad creative that’s sure to attract attention.

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Our creative development process includes:

  1. Copy

  2. Headlines

  3. Ad creative

  4. CTAs

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Initial ad creative comes with two rounds of revisions, so you can give feedback before the ads go live.

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Social media ad targeting

One big benefit of social media advertising? Your ecommerce store can use advanced targeting to reach your most valuable audience.

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Some of our ad targeting options include:

  1. Custom audiences using social pixels or customer list targeting

  2. Keyword, interest, and user intent targeting

  3. School, profession, and workplace targeting

  4. Company size, industry, and job title targeting

  5. Device targeting

  6. Demographic targeting

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Custom targeting saves your business money by zeroing in on the prospects most likely to convert.

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Ongoing management and optimization

At Skyfall, our ecommerce social advertising plans come with comprehensive ad management and optimization services that ensure long-term success.

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We understand that social advertising is a dynamic strategy that requires continuous monitoring and evaluation. That's why we make it our mission to continually track the performance of your ads and assess the outcomes.

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Leveraging the insights gleaned from the ad data, our team of experts will then work to optimize your campaigns and fine-tune your targeting to deliver even more impressive results.

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Reporting

Our eCommerce social media advertising services come with monthly, quarterly, and yearly reports. Additionally, you will be provided with a user-friendly reporting dashboard, which enables you to effortlessly track the results of your ads.

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By utilizing our social media ad reports, you will have visibility on how your ad budget is being allocated, what strategies are yielding the best results for your campaigns, and areas that require improvement for optimal ad optimization.

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Social ad integrations for ecommerce

If your ecommerce shop runs on the following platforms, we offer integration options to make advertising on social media seamless.

  1. BigCommerce

  2. 3dcart

  3. CDK Global

  4. Ecwid

  5. Magento

  6. OpenCart

  7. PrestaShop

  8. Shopify

  9. Storeden

  10. WooCommerce

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Take a look at the table below to learn more about our ecommerce and social media integration options.

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FAQs about ecommerce social media advertising services

Looking to learn more about social media advertising services for ecommerce? Read our FAQ:

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What is the concept of social media advertising for ecommerce?

Social media advertising for ecommerce refers to the practice of utilizing social media platforms to advertise online stores. This marketing technique involves running ads on social media platforms like Facebook, Instagram, Twitter, and others to boost brand recognition, enhance online interaction, and potentially increase sales.

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What determines the cost of ecommerce social media advertising services?

The cost of ecommerce social media advertising services depends on various elements such as the social media agency you choose, monthly social ad spending, and social media strategy. Generally, ecommerce businesses allocate between $450 to $6000 per month for social media advertising expenditures.

Get started with social media ads for your ecommerce store!

Is your ecommerce business ready to drive brand awareness, site traffic, and sales with social media ads?

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Skyfall — a Meta Business Partner — can help. In the past five years, we’ve helped clients manage more than 12.9 million ecommerce transactions.

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