Connect With Your Audience: OTT & Connected TV Services
Attracting your market's interest (and revenue) can be achieved through the implementation of OTT and connected TV services that streamline audience targeting, ad acquisition, and ROI evaluation. Read further to discover how utilizing OTT and CTV can expand your business's market dominance.
Get ahead of competitors with smart OTT services.
Bid farewell to the obstacles of conventional television promotion and welcome the era of data-informed over-the-top (OTT) and connected TV (CTV) advertising.
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Through connected TV and OTT platforms, your enterprise can now promote on leading streaming services such as NBC Today and A&E, leveraging sophisticated targeting features to reach your intended audience.
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You’ll also have access to critical analytics data, like:
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Impressions
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Watch percentages
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Clicks
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And more
Why advertise your brand with OTT and CTV advertising services from Skyfall?
By leveraging OTT and CTV advertising and partnering with Skyfall, your brand can enjoy numerous advantages, such as:
Connect with your desired audience through the streaming services they prefer.
OTT and CTV advertising can reach over 70% of U.S. households, making it an effective alternative for businesses to engage with their target market on various screens. With the decline in cable subscribers, it has become increasingly important for companies to adapt to these newer advertising methods.
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Skyfall can help your business maximize its ad reach by utilizing our OTT and CTV services. Through our partnerships with leading marketplaces and TV programmers such as Google, CNN Go, Open X, and Univision, we can place your brand in front of the most relevant users.
Enhance the effectiveness of your ad campaigns with advanced targeting options.
To ensure that your ad campaigns positively impact your company's goals, CTV and OTT advertising can provide various targeting options. Your brand can leverage in-house data, behavioral data, and demographics data to create an audience that aligns with your ideal customer profile.
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Skyfall offers various targeting options that can help your business reach its target audience effectively. With Skyfall, you can use the following targeting strategies:
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Addressable targeting: This involves using GPS data and internal address lists to create a highly targeted audience.
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Behavioral targeting: This involves using keywords, online behavior, and context to reach potential new customers.
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Demographic targeting: This strategy involves targeting more than 125 million U.S. households based on factors such as location and income.
By using these targeting options, you can create a targeted campaign that reaches your desired market at the right time, leading to more website visits, and purchases.
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Measure your return on investment with zero work
You don’t have to struggle to measure your return on investment (ROI) with CTV and OTT advertising.
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Instead, you can access all the metrics you need to evaluate a campaign’s performance, including:
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Impressions
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Clicks
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Percentage watched
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Muted and unmuted
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Paused and unpaused
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With Skyfall's OTT and CTV services, you'll also gain valuable insight into both online and offline conversions. You'll be able to determine how many users visited your physical location after watching your ad or completed a purchase on your website. Additionally, you'll receive a summary of your cost per action (CPA) and ROI, making it easier to optimize your campaigns for better results.
FAQs about OTT and CTV advertising
Looking to learn more about OTT and CTV advertising? Browse our FAQ:
What is the definition of OTT advertising?
OTT advertising, also known as over-the-top advertising, is a type of video advertisement designed for streaming video services such as Hulu and streaming devices like Amazon Fire TV stick. The main difference between OTT ads and traditional TV commercials is that OTT ads are delivered over the Internet rather than through satellite or cable.
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What is meant by CTV advertising?
CTV advertising, also referred to as connected TV advertising, refers to video ads that are shown on smart TVs that have built-in connectivity to the Internet. In contrast to OTT ads, CTV ads are often skip-able by the viewer.
Expand your market share with OTT and CTV advertising
In today's changing media landscape, traditional cable subscriptions are declining while there is a surge in the number of viewers opting for CTV (Connected TV) and OTT (Over-The-Top) platforms. Therefore, it has become imperative for brands to leverage these channels for effective brand promotion. By utilizing targeted advertisements on popular platforms like HGTV, Pluto, and Buzzfeed, businesses can effectively enhance brand awareness, drive repeat purchases, and achieve various other marketing objectives.