Opting for voice search optimization is a prudent decision, given that over a billion voice searches are conducted every month. Our specialized services in optimizing featured snippets and voice searches can provide continuous benefits, whether you run a physical retail store, a franchise, or an online marketplace.

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A few of the most compelling reasons to apply SEO to voice search include:

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1. Voice search SEO improves online visibility

The significance of search engines cannot be overstated in today's digital landscape, particularly when it comes to growing your business. Research shows that the majority of consumers (80%) and businesses (71%) turn to search engines such as Google, Bing, and Yahoo when seeking out new products or services. Therefore, if you want to reach your target audience effectively, it is crucial to prioritize your search engine optimization (SEO) efforts.

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In addition to local, standard, and ecommerce SEO services, voice search optimization is another area of focus for improving your online visibility to both search engines and users. But what exactly does "online visibility" entail? In the context of SEO, it refers to where your website ranks in search results.

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For instance, if you run a roofing company, you would want your website to rank highly on the first page, preferably in the top position, for relevant keywords that your target audience is searching for. To put it simply, keywords are the words or phrases that users input into search engines.

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For example, if someone searches for "steel roofing company," they will see various roofing companies that offer metal roofing products or services. The companies that rank highly on the first page of search results benefit from increased online visibility, which means they are more likely to receive traffic from their target audience. In fact, the top-ranked result typically receives over 30% of all search traffic, highlighting the importance of ranking on the first page of search results.

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But why is this relevant to voice search?

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While voice search prioritizes ranking in Position Zero, achieving this position typically requires ranking on the first page of search results. According to a study by Ahrefs, more than 70% of featured snippets come from the first three websites in search results.

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This is why our team of digital marketers focuses not only on optimizing your website to earn the featured snippet but also on ranking it on the first page of search results. This approach improves your online visibility in two key ways.

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Firstly, once your website ranks in Position Zero, you can begin to increase your online visibility to consumers who use voice search. This leads to a series of benefits for your business, such as more product orders and more calls from potential clients, which can significantly impact your day-to-day operations.

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2. Voice search SEO increases website traffic

Voice search has become increasingly dominated by long-tail+ keywords and featured snippets. According to a study by Ahrefs, more than half of featured snippets appear for long-tail keywords, rather than short-tail keywords. This presents a significant opportunity for businesses to drive traffic to their websites through voice search.

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If a user's question is answered in a featured snippet, however, will they still visit the website? It's a valid concern, but many users will click on the snippet to learn more, depending on their device. These users are often part of the target audience and have an interest in the topic, service, or product.

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To keep these users on the website, businesses can use content marketing to create original and high-value content for users. This content can guide consumers to conversion by providing top-of-the-funnel and bottom-of-the-funnel information. The best part is that content marketing can also support voice search optimization.

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For example, a business can create an infographic about roofs that is optimized for voice search and several long-tail+ keywords. This single piece of content can earn several featured snippets, which can help maximize traffic potential by ranking for Position Zero across multiple keywords.

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3. Voice search SEO boosts conversion rates

As the popularity of smartphones continues to grow, it's becoming increasingly common for people to search while on-the-go. For local businesses, this trend presents a great opportunity to partner with a top local SEO company. Mobile searches for local businesses convert 80 percent of the time, which is why having a presence in Google My Business listings is crucial.

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Voice search optimization is particularly beneficial for businesses that can be found in local searches. When users ask their voice assistants about nearby restaurants, pools, or hardware stores, for example, having a listing in Google My Business can lead to an increase in foot traffic and sales.

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Even if your business is ecommerce or doesn't have a physical storefront, voice search optimization can still improve your conversion rates. By earning featured snippets in search results, your content can drive more traffic to your website and increase your subscriber list for email marketing.

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For instance, if you publish a guide on roofing that includes a call-to-action inviting readers to join your email list, you could see a significant increase in subscribers if your content is of high quality.

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To take advantage of these benefits, businesses often partner with full-service internet marketing agencies like Skyfall. With a team of over 200 experts, we can provide personalized and performance-driven digital marketing strategies that integrate email marketing, content marketing, and voice search optimization.

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4. Voice search SEO drives revenue

Voice search optimization can be a game-changer when it comes to boosting your business revenue, whether it's through increasing sales at your store or getting more sign-ups for your email newsletter. It can even work in tandem with your other digital marketing efforts to achieve this goal.

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For instance, by optimizing for voice search, you can generate fresh leads, who may then sign up for your newsletter. From there, your email marketing campaign can step in and guide these leads towards making a purchase, ultimately driving sales. Email marketing is a highly effective tool, with an ROI of $44 for every $1 invested.

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At our digital marketing agency, we prioritize achieving measurable results for our clients. To date, we've helped our clients generate over $3 billion in revenue through our services, including voice search SEO and email marketing. With our team and dedicated account managers at your service, you can trust us to develop a winning voice search optimization strategy that delivers tangible outcomes.

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5. Voice search SEO improves brand awareness

Voice search can be an effective tool to enhance brand recognition. By improving brand awareness among your target audience, you can reap various benefits, such as increased conversions and revenue for your enterprise.

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But how does voice search optimization contribute to brand recognition?

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When smartphone users use voice search, they receive a featured snippet from their virtual assistant, such as Siri or Google Assistant. This snippet contains specific details about your organization, including your website URL.

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Typically, your URL features your business name. As users perform voice searches related to a specific topic, such as roofing, your website will likely appear in their search results. This indicates that your company is a reputable resource for all things related to roofing.

As your brand recognition grows, customers will gradually trust and prefer your company for their purchase requirements.