CRM Retargeting Technology | Skyfall Marketing

CRM Retargeting Services That Grow Your Business

Utilizing the information within your customer relationship management (CRM) platform to enhance your retargeting initiatives can yield impressive outcomes. Skyfall's CRM retargeting solutions offer a valuable tool to leverage this digital marketing tactic to its fullest potential. Let us develop a tailored CRM remarketing strategy that delivers substantial outcomes for your enterprise. Learn more about how our services can help drive your business forward.

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Drive more leads with CRM remarketing

By utilizing CRM remarketing services, businesses can recover lost leads and optimize ad targeting to boost sales.

Retargeted leads are typically high-quality prospects who have already engaged with a company, resulting in a significantly higher click-through rate compared to display ads.

To capitalize on this, businesses can leverage their CRM data to retarget leads with precision and efficiency, using paid advertising to reengage potential customers.

For optimal results, it's recommended to seek the expertise of professional CRM retargeting services. Skyfall, with over 25 years of digital marketing experience and over 1020 client testimonials on their website, is a reliable partner for driving results through CRM retargeting.

What is CRM retargeting?

CRM retargeting, or CRM remarketing, is a strategy that leverages your CRM data to target PPC ads towards your current customers or users who have engaged with your brand before.

This technique is similar to web retargeting, where data is used to display ads to users who have interacted with your business through various means, such as clicking on ads, visiting your website, or making a purchase.

However, with CRM retargeting, you can take this approach to the next level by incorporating all the data available in your CRM to enhance your retargeting efforts. This means you can use both offline and online data to increase the accuracy of your targeting, leading to more effective campaigns.

How you can use CRM retargeting

There are numerous ways to leverage CRM retargeting to boost your business's sales. Check out some examples of how you can utilize your CRM data to target ads to your prospects, leads, and customers.

Send reminders to users regarding products they viewed online or discussed with a sales representative.
Provide discounts and other exclusive offers to users who abandoned their shopping carts or cancelled a service.
Suggest additional products or services to existing customers based on their past purchases.
Offer gated content deals that cater to users' interests and buying process stage.
Reach out to customers who recently bought a product or submitted a customer service request.

These are just a few possibilities for how you can apply CRM retargeting. Your team or a retargeting specialist can devise many more strategies tailored to your company's specific needs and objectives.

CRM retargeting services from Skyfall

Skyfall is a professional digital marketing company that specializes in CRM remarketing services. By leveraging our expertise, you can optimize your retargeting campaigns and achieve the best possible results. Here's a glimpse of what our CRM retargeting services entail:

1. Robust digital marketing platform

Our digital marketing platform, MarketingCloudSM, provides you with comprehensive insights into the performance of your online marketing campaigns, including your retargeting campaigns.

With MarketingCloudSM, you can analyze your lead generation, nurture your leads, personalize user experiences using data, and more. MarketingCloudSM also employs cutting-edge artificial intelligence (AI) to offer suggestions for enhancing your campaigns.

2. Our CRM Solutions

At Skyfall, we provide effective CRM solutions for businesses of all sizes. Our own Nutshell CRM is specifically designed for small and medium-sized businesses, allowing you to easily manage your leads, track your marketing ROI, forecast your sales and revenue, and much more. Additionally, our MarketingCloudSM platform seamlessly integrates with leading CRMs like Salesforce, Pipedrive, and Zoho.

3. Dedicated Support

We understand the importance of having a dedicated support system for your CRM retargeting campaign. When you work with Skyfall, you’ll be assigned a dedicated account manager who will take the time to learn about your business and its unique needs. Your account manager will be available to address any questions or concerns you may have throughout the campaign.

4. Customized Strategies

We believe in creating customized campaigns tailored to your business’s specific audience, industry, needs, and goals. Our team conducts thorough research and gathers information from you to develop a strategy that is sure to yield results and meet your business objectives.

5. Campaign Setup and Management

Skyfall offers end-to-end campaign setup and management. We take care of the technology setup and tracking, ad copywriting, and visual design. We also handle the strategic bid management to help you maximize your ROI. Our team monitors your campaign’s performance, runs tests, and optimizes your settings, ad copy, and landing page design to ensure maximum impact.

6. Performance Reporting

At Skyfall, we provide regular performance reports for our clients. You can easily check on your campaign’s progress through MarketingCloudSM, and your dedicated account manager will meet with you monthly to discuss the results and provide insights and suggestions for improvement.

CRM retargeting costs

The expense of CRM retargeting can differ significantly depending on several factors such as the scope of your campaigns, required services, and other variables.

Several small and medium-sized businesses allocate a considerable portion of their monthly PPC advertising budget, which ranges from $9,000 to $10,000, towards retargeting efforts.

Benefits of CRM retargeting

CRM retargeting can bring numerous benefits to your business. Here are the top reasons CRM retargeting is a strategy worth investing in to grow online.

1. Personalized ad targeting made even more accurate.

The use of CRM data in remarketing is a powerful tool for tailoring ads to individual users, ensuring they return to your website. In addition to website data, information from sales calls, customer service interactions, and other touchpoints can all be leveraged to enhance ad personalization.

2. Prioritize leads with the greatest potential.

With CRM retargeting, it's easier to identify the leads that are most likely to convert, maximizing your marketing and sales efforts. By assessing a customer's journey, characteristics, past interactions, and more, you can determine the quality of each lead.

3. Convert more leads and avoid lost opportunities.

Businesses use CRM remarketing to recover lost leads, leading to more sales. Whether a lead has just started engaging with your brand or is near the end of the purchasing process, CRM data can be utilized to re-engage at the right moment and in the right way, increasing the chances of making the sale.

4. Build brand awareness over the long-term.

CRM retargeting can also help increase brand awareness, especially for brands with a high average customer lifetime value (CLV). While this strategy takes time, it can pay off in the long run.

Why choose SkyFall for CRM retargeting services?

Why Choose Skyfall as Your CRM Retargeting Partner?

Skyfall is an exceptional choice for your CRM retargeting needs, and here are a few reasons why:

1. Google Premier Partner and Facebook Partner

Skyfall is a certified Google Premier Partner, ensuring our team is knowledgeable about the latest Google Ads updates. We're also a Meta Business Partner, demonstrating our expertise across various platforms.

2. Over 25 Years of Experience

Skyfall has been in digital marketing for over 25 years, managing over 650 client PPC campaigns and working with clients from diverse industries.

3. A Team of 500+ Experts

Our team comprises over 500 digital marketing professionals with expertise in various fields, including retargeting, PPC advertising management, social media advertising, copywriting, graphic design, and social media services.

4. Custom Strategies

We don't offer cookie-cutter strategies. Instead, we take the time to learn about your business and create a custom plan tailored to your needs and goals.

5. Advanced Technology

MarketingCloudSM, our proprietary digital marketing platform, gives our clients access to over 10 tools and IBM Watson, one of the most advanced artificial intelligence software available. This platform enables you to track your campaign performance, manage your leads, and get data-driven recommendations.

6. Real Results

At Skyfall, we're dedicated to delivering results. In the last five years alone, we've generated over 7.8 million leads, managed more than 12.9 million transactions, and driven over $3 billion in revenue for our clients.